Updated: Jan 6
Apple allegedly had to shift production resources to the iPhone 14 Pro and Pro Max as a result of non-Pro iPhone 14 models, notably the iPhone 14 Plus, not performing as well as the firm would have wanted. According to reports, the company is coming up with a strategy to secure improved iPhone 15 sales.
Since the new front design and 48MP front camera are only available on the more expensive iPhone 14 Pro models, iPhone 14 standard models look just like the iphone 13 with almost the same SoC inside.
According to leaker Yeux1122, Apple is exploring a few adjustments to make things better next year.
To begin, Apple is contemplating reducing the distinction between the Pro and basic versions. The report confirms an earlier rumor that the Dynamic Island cutout will be standard on all models. It remains to be seen whether the iPhone 15 and 15 Plus will feature a faster refresh rate. Aside from that, regular versions may receive the iPhone 14 Pro's 48MP primary camera.
Second, Apple may change its pricing. According to an earlier source, Apple may raise the price of the highest-end model, which will purportedly be named as the iPhone 15 Ultra rather than the iPhone 15 Pro Max.
According to Yeux1122, Apple will pursue an aggressive price approach with the iPhone 15 series. The company is most likely looking to expand the price difference between the Plus, which starts at $899, and the Pro, which starts at $999.
According to previous rumors, the iPhone 15 will have rounded edges at the back, solid-state buttons, and a USB C connector, while the iPhone 15 Pro and Ultra will have a new Sony sensor.
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