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Samsung Exynos market share isn’t showing good numbers, MediaTek is the winner

Updated: Mar 4, 2022

According to a new report from Strategy Analytics Samsung, which is the market leader in Europe, has maintained its first place for the year with a total of 29% of the market with 1% decline in comparison to last year. Whereas Apple has seen an 11% growth year-over-year for the iPhone, and currently has a 23% share of the European market for 2021

According to a new report from Counterpoint Research, Samsung has lost some of its Exynos market share in the US and also globally. The numbers show that Exynos smartphone chipsets hold just 4% of the global smartphone market share.

“Samsung Exynos slipped to the fifth position with a 4% share as Samsung is in the middle of rejigging its smartphone portfolio strategy of in-sourcing as well as outsourcing to Chinese ODMs. As a result, the share of MediaTek and Qualcomm has been growing across Samsung’s smartphone portfolio, from the mid-range 4G and 5G models manufactured by ODMs to the flagship ones,”

MediaTek maintains its first position with 34% global market share, down from 37% in Q4 2020 thanks to its latest chips that are being used in most of the midrange smartphones nowadays.

Qualcomm is the SoC manufacturer whose market share went from 23% in Q4 2020 to 30% in Q4 2021 thanks to all the flagship Snapdragon chips.

Apple’s market share dropped only 1% to 21% compared the same quarter in 2020. UNISOC continued with shipment growth and reached an 11% share in Q4 2021 up from just 4%.


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